Orly Plotkin is an accomplished marketing professional with extensive experience in growth and demand generation. Currently serving as the Head of Growth at SysAid since September 2025, Orly previously held the position of Director of Growth Marketing at Incredibuild from May 2022 to September 2025. Prior roles include Head of Conversion and Growth Marketing at Imperva, where responsibilities encompassed both sales development and marketing management. Orly also managed demand generation and channel marketing at Allot Communications, focusing on driving high volumes of marketing-qualified leads. Earlier experience includes a role as Partner Alliance Manager at Check Point Software Technologies, aimed at enhancing partner performance, and as Procurement Manager at Pelephone, specializing in project management and risk analysis. Orly holds an M.B.A. from the Open University of Israel, completed in 2013.
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