Shir Soffer

Shir Soffer currently serves as a Senior Product Manager at SysAid since December 2024. Prior experience includes roles as Product Lead and Senior Product Manager at Moovit from August 2021 to November 2024, and Senior Product Manager at Playtika from August 2019 to August 2021. Previous positions also include Group Product Manager at Webpals Group (2017-2019) and Product Manager at William Hill (January 2016 - October 2017) and IceLotto (January 2015 - February 2016). Prior to these roles, Shir held positions as a Media Buyer at Velis Media Group (2013-2015) and Business Manager at Norman Premium (September 2010 - November 2013). Educational qualifications include a Bachelor's degree in Social Sciences, Film/Cinema/Video Studies and a Master's degree in Business, Management, Marketing, and Related Support Services, both obtained from The Open University of Israel.