Kelly Hatherell has a diverse background in project management and marketing, with expertise in leveraging data and insights for optimized performance. They served as Business Development at Umshini Technologies from 2014 to 2015, focusing on enhancing the guest experience in the hospitality industry through innovative VOD solutions. Kelly has held roles including Head of AI, Tools, Insights & Ops Marketing at SYSPRO in 2025 and Digital Specialist within the same company, where they emphasized sales and marketing alignment. Prior to that, they coordinated procurement logistics at Razz Exports and executed copper commodity trades at Louis Dreyfus Commodities. Kelly earned an Advanced Diploma in Advanced Business Project Management from the University of Cape Town and completed the Management Development Programme at Henley Business School.
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