Alex Carantza

Alex Carantza is currently the Vice President at System1, utilizing behavioral science and the wisdom of the crowd to predict marketing, product innovation, and ideas. Prior to this, Alex has held various strategic roles at Diageo, McCann New York, Rauxa, and other companies, where they have led successful marketing campaigns for brands like Jose Cuervo, Coca-Cola, Verizon, Buick, and GMC. With a background in advertising and account planning, Alex has a strong foundation in developing and executing integrated campaigns that drive positive results for brands.