Chris Willford is currently the Chief Financial Officer at System1Group, where they oversee financial strategies for a marketing and brand consultancy. Previously, they served as Director at My Wealth Cloud Ltd from 2011 to 2020, and held various finance leadership roles, including Group Finance Director at UKAR and Finance Director for UK Retail Banking at Barclays Bank. In addition, Chris has contributed as a Non-Executive Director for organizations such as West Quay Shopping Centre and the Personal Accounts Delivery Authority. They hold a BA in Modern Languages with First Class Honours from King's College London and are a qualified member of the Chartered Institute of Management Accountants.
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