Devra Jacobs is a global research leader and subject matter expert in consumer decision-making and behavioral science, focusing on driving advertising effectiveness and strategic brand growth. Currently, they serve as the President and Founder of Mindful Measure, along with the Senior Vice President and Head of US at System1, where they lead a team dedicated to creating emotionally resonant ideas and strategies for clients. Previously, Devra held roles at Innerscope Research, NielsenIQ, MediaScience, and iMotions A/S, contributing to various aspects of consumer insights and strategy. Devra earned a degree in Mind, Brain, and Education from Harvard University and has been recognized for their ability to build high-performing teams and deliver compelling insights across multiple research disciplines.
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