William Headley is currently the Head of Labs at System1Group, where they lead exploratory research to enhance the company's thought leadership and improve predictive methods in ad testing and brand tracking. They have held various positions at System1Group since 2017, including Senior Director of Labs and Head of Experimentation and Prediction. Prior to their current role, William served as Research and Technical Director at BrainJuicer and as a Director at TNS Research International. They earned a degree in Pathology and Microbiology from the University of Bristol and are pursuing a TV Masters from Thinkbox.
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