Steven Ashby

Steven Ashby is the VP of Product Management at System1. Steven was previously the Senior Director of Product Management at Limeade, and before that, the Chief Product and Marketing Officer at WattzOn.

Steven has over 15 years of experience in product management and software development. At Limeade, they were responsible for product strategy and execution of their cloud-based health and wellness SaaS software platform. Steven also led product marketing for Limeade.

At WattzOn, Steven was responsible for product management and software development, including requirements, specifications, UI/UE, design, software engineering, QA and support. Steven also headed up WattzOn's marketing efforts, driving user acquisition, lead generation and traffic growth through SEO, SEM, advertising, social media, and public relations. Steven also created a mobile app (Appliance Advisor) that garnered an invitation to demo the app at the White House for the US Secretary of Energy.

Under Steven's leadership, Limeade's platform helped large companies and organizations improve the health and well-being of their employees. Steven also helped WattzOn decrease consumer customer acquisition costs by 75%.

Steven Ashby's educational career includes a degree in computer science from Penn State University and a degree in biochemistry from the same school. Steven later went on to earn their MBA from the Stanford University Graduate School of Business.

They are on a team with Craig Keleman - GM, Applications, Jennie Telehowski - VP, Product Management. Their manager is Brian Coppola, Chief Product Officer.