Chris Willford

Chris Willford is currently the Chief Financial Officer of System1 Group, a marketing and brand consultancy company focused on behavioral science. With a background in finance and extensive experience in various leadership roles at companies such as Veradix Ltd, The FD Centre Limited, and My Wealth Cloud Ltd, Chris has also served as Non-Executive Director in organizations like PADA and West Quay Shopping Centre. Chris holds a BA Honours degree in Modern Languages from King's College London and is a qualified member of The Chartered Institute of Management Accountants.