Nick Williamson

Marketing Director at System1 Group

Nick Williamson has a diverse work experience in the marketing field. Nick is currently working as the Marketing Director at System1Group, a company known for its creative effectiveness platform. In their role, Nick is responsible for predicting the commercial potential of ads and ideas, as well as measuring their impact on brand health.

Prior to their current role, Nick served as the Marketing Director at Campari Group UK, where they led the marketing team and played a crucial role in quadrupling the company's NSV (Net Sales Value) over a span of five years. Nick'sfocus brands included Aperol, Campari, and Wray & Nephew.

Nick also worked as an International Marketing Manager at Quintessential Brands Group, where they were responsible for accelerating the growth of Greenall's Gin and developing strategies for gin, vodka, and rum. Before that, they had a fixed-term contract as a Global Marketing Manager at Bacardi, working on various projects related to dark spirits brands.

Earlier in their career, Nick held roles such as Champion Brands Marketing Controller and HENDRICK'S Gin Global Marketing Manager at William Grant & Sons. Nick played a key role in driving the success of HENDRICK'S Gin and maintaining its unique positioning in the premium drinks industry.

Nick started their career at Diageo, where they gained valuable experience through their Graduate Training Scheme. During their time at Diageo, they worked in sales, trade marketing, and brand marketing, ultimately launching malts as the Brand Manager.

Overall, Nick Williamson's work experience spans across various renowned companies in the beverage industry, where they have consistently taken on leadership roles and achieved significant growth for the brands they have worked with.

Nick Williamson's education history is as follows:

In 2021, they completed a Mini MBA in Marketing from Marketing Week with Mark Ritson.

From 2014 to 2015, they pursued a Bachelor's Degree in IDM Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing.

In 1995, they obtained an Advanced Certificate in Marketing from CIM | The Chartered Institute of Marketing.

From 1990 to 1993, they attended Newcastle University and earned a Bachelor of Arts (B.A.) degree in Geography.

Between 1984 and 1989, they studied at Oundle, although no specific degree or field of study information is available.

Links

Previous companies

Diageo logo
Bacardi logo

Timeline

  • Marketing Director

    January, 2022 - present

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