Laure Martel

Laure Martel has extensive experience in sales development, merchandising, and category management within the retail sector. Martel has held significant roles at SYSTEME U, initially as Responsable Développement des Ventes et Merchandising from April 2015 to February 2019 and currently as Chef de produit / acheteuse Marque Nationale since February 2019. Previous experience includes working as a Category Manager at DIA España and DIA Group, managing a portfolio of €100 million, overseeing product assortment, pricing, and competitive analysis. Martel also served as Chef de Marque at Puig Prestige Beaute, where responsibilities included budget preparation, media planning, and product launches. Educational achievements include a DUT in Techniques de Commercialisation from IUT Rouen and a BAC +5 in Marketing from Institut Supérieur du Commerce in Paris.