Lena Lüpping

Lena Lüpping is currently the Head of Marketing & Growth at syte and has a strong entrepreneurial background, having co-founded PAJOO and contributed significantly to its mission of tackling the skills shortage in the blue-collar market. With a focus on digital marketing strategy and branding, Lena has held various roles in marketing management at companies like BASF and Heinen Lovebrands GmbH. They are also an advisor for Clara Himmel, helping to grow a direct-to-consumer brand for sustainable fashion. Lena holds an MBA in Marketing and has studied International Business at multiple institutions.