Breada Farrell is an accomplished sales professional with extensive experience in account management and enterprise solutions. Currently serving as an Enterprise Account Executive at T-Mobile since June 2025, Breada previously excelled at Yext as a Senior Account Executive, where achievements included qualifying for the President's Club and driving cross-platform solutions in multi-entity verticals. Prior roles include Commercial Account Executive and Partner Account Executive at Yext, managing new and existing customer integrations and partnerships. Additional experience encompasses roles at DEFY Media in programmatic advertising sales, NBCUniversal Media in sales and marketing, and Mindshare managing substantial TV marketing budgets. Breada's athletic background includes participation in international lacrosse competitions representing Ireland from 2014 to 2018. Breada holds a Bachelor of Arts in Communications, Media, and Advertising from the University of North Carolina at Chapel Hill.
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