Devon Coates is an accomplished digital optimization and product management professional with extensive experience in driving A/B testing and digital campaign strategies across various industries. Currently serving as a Senior Digital Optimization Testing Manager at T-Mobile, Devon specializes in planning and implementing personalized digital campaigns and A/B testing using Adobe Target. Previous roles include Product Manager at itD, where Devon executed over 65 unique campaigns annually for Sephora's website and mobile applications, generating significant revenue. Prior experience at Rocket Mortgage encompassed several positions, including Business Analyst and Digital Product Manager, focusing on mortgage solutions, A/B testing, and digital product marketing. Devon holds a Bachelor's degree in Advertising Management from Michigan State University and is a Certified Scrum Product Owner.
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