Louisa Spring is an accomplished professional in innovation and strategy with a strong focus on AI, VR, AR, MR, and metaverse technologies. Currently working at T-Mobile since May 2022, Louisa collaborates across functions to deliver immersive partnerships and projects in various sectors including sports marketing, entertainment, and education. As the founder of SAM immersive, Louisa specializes in enterprise and gaming strategies for international clients. Previous roles include leading partnerships at Meta, where Louisa contributed to a widely recognized immersive education course, and serving as interim COO for Insperience, facilitating a significant acquisition by Walmart. With extensive experience in business development and consultancy across various organizations, Louisa holds an LL.M. from the College of Law in London and a LLB from the University of East London.