Sue McDaniel

Sue (Lee) McDaniel is a Creative Director and UX Design Lead at T-Mobile, where they focus on enhancing the customer checkout experience through innovative design thinking. With a background that spans from consumer packaging to in-house roles at Nike and Amazon, Sue has directed creative strategies for a diverse range of clients, including Microsoft and Bluetooth. They founded Orange Creative, specializing in retail branding and e-commerce solutions, and have received multiple awards for design excellence. Sue holds a diploma in Design and Visual Communications from the Alberta College of Art & Design.