Esther Checa

Esther Checa is the Global Head of Innovation at t2ó, a position held since 2017, where they spearhead initiatives in artificial intelligence and digital marketing innovation. Previously, they served as the Head of Owned and Earned Media at t2ó and a Content Manager at Telefonica. Esther is also a lecturer at various institutions, including ISDI, The Valley Digital Business School, and KSchool, focusing on subjects such as voice marketing and digital strategy. They hold multiple degrees, including a Master in Data Analysis from ISDI and attended Harvard Law School for a seminar on digital transformation. Recognized as one of the Top 100 Leading Women in Spain, Esther's contributions to the fields of AI and marketing continue to impact the digital landscape.