Ignacio Serrano Conde is a Digital Marketing Analyst and Conversion Rate Optimization (CRO) expert with extensive experience in digital analytics and team leadership. Currently serving as a Digital Analytics Leader at t2ó since 2022, they manage projects focused on measurement, strategy, and data modeling, utilizing tools like GA4 and Power BI. Previously, Ignacio held roles at various companies, including Analytics & CRO responsibilities at DOMINION GLOBAL and as a Digital Marketing Manager at fiftyx. They earned a Master in Data Analytics from ISDI and a degree in Marketing and Commercial Management from ESIC.
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