Luis Martinez serves as a Digital Media Specialist at t2ó since February 2025, previously holding the position of Digital Account Manager at SomosSapiens from June 2022 to February 2025, where responsibilities included managing private sector clients and public sector accounts. Prior experience includes serving as Digital Media Director for L'Oréal at Publicis Media and leading the digital media team across various agencies within Publicis, overseeing major clients such as Nestlé and McDonald's. Earlier roles include Regional Digital Leader and Planner at Zenith, Strategic Digital Planner at Publicis Venezuela, and Media Executive at Mindshare. Education was completed at Instituto Universitario de Nuevas Profesiones, focusing on advertising.
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