Patrick Rycroft is an accomplished sales professional with a strong track record in building channel partnerships and driving new business sales, particularly in the B2B SaaS and security sectors. Currently, they are a Co-Founder of Keep a Watchful Eye and LeoTrace, focusing on innovative solutions in tech and security. In previous roles, Patrick led the EMEA enterprise team at FREE NOW, achieving remarkable sales targets, and served as UK Sales Director at Seatfrog, where they developed a European go-to-market strategy. Patrick’s career also includes significant positions at Veracode, where they excelled as an Enterprise Account Executive, and experience as a Co-Founder of Happen Events. They are pursuing a Level 5 Diploma in Management and Leadership from the Chartered Management Institute and studying Entrepreneurial Business Management at Northumbria University.
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