Ilya Nikolaev is the Head of User Acquisition at Tabby, bringing expertise in performance and strategic marketing management. Ilya previously held roles including Head of Marketing at Tinkoff, where they established a standout user acquisition engine, and Head of Digital Marketing at Inventive Retail Group, achieving significant revenue growth. As a Meta Blueprint certified Media Buying Professional, Ilya also directs the "Digital Marketing" course at Yandex and created various marketing courses at Skillbox. Their education includes a Bachelor's degree in Geophysics from Gubkin Russian State University and a business education in Digital Marketing from the Higher School of Economics.
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