TADA

Devicca Atmadja currently serves as the Head of Business Growth at TADA since March 2018, bringing extensive experience in sales, account management, and category management. Prior to TADA, Devicca held the position of Head of Sales & Account Management at LYKE eServices Indonesia, managing VIP accounts including notable brands such as Berrybenka and Blibli.com. At ZALORA Group, Devicca achieved a remarkable 70% year-over-year growth for the male footwear segment while signing premium footwear brands. Early career experiences include product line management at PT. Berca Retail Group and merchandising roles at various companies, showcasing a strong foundation in market research, collection development, and sales management. Devicca's educational background includes a Bachelor of Applied Science in Fashion Merchandising and a Diploma in Fashion Business, both from Lasalle College International.

TADA's headquarters in Jakarta, Indonesia

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