Matt Wilburn

Matt Wilburn is currently the President at Tafi. Prior to this, they were the Senior Vice President of Client Solutions at IRI. Matt has also held the position of Senior Category Director at Yahoo and Chief Marketing Officer at Cricut.

Matt has over 20 years of experience in marketing and advertising. Matt has a proven track record of success in launching and growing brands across multiple channels. Matt is a strategic thinker with a deep understanding of how to use data to drive marketing decisions.

Matt is a thought leader in the industry, and has been quoted in Adweek, Business Insider, and The New York Times. Matt is a frequent speaker at industry events, and has been recognized with numerous awards for their work in marketing and advertising.

Matt Wilburn reports to Jim Thornton, CEO.