Andy Such

Andy Such is the Chief Commercial & Strategy Officer at TAG Live® and the Director and Partner of Attractions That Work, focusing on the global leisure and entertainment sector. They previously served as Executive Director of Operations for SEVEN, overseeing over 140 attractions and 50 cinemas in Saudi Arabia, contributing to the Vision 2030 initiative. Prior to that, Andy was the Director of Operations at Majid Al Futtaim, managing 90 businesses across nine Middle Eastern countries and leading a team of over 2,500 to enhance guest experiences. Andy holds an HND in Hospitality and is an experienced General Manager with a strong track record in maximizing profitability and driving growth in holiday parks.