Sofya Vannelli

Sofya Vannelli is an accomplished marketing professional with extensive experience in brand strategy and consumer insights. Currently serving as Senior Director of Brand Strategy at Tailored Brands, Inc., Vannelli has a track record of driving significant increases in brand performance and campaign ROI. Previously, as Senior Director of Brand Strategy, Consumer Insights and Content at Mattress Firm, key achievements included identifying a $1B revenue opportunity through audience segmentation and transforming the influencer program, resulting in over 200% year-over-year growth in EMV and revenue. Early career positions at companies such as Best Buy and various advertising agencies honed Vannelli's expertise in brand campaigns, client relations, and integrated marketing strategies. Vannelli holds a Bachelor of Science in Business from the UMN Carlson School of Management, specializing in Marketing and Advertising.