Ian Pate

Ian Pate has extensive work experience in brand management and marketing. Ian is currently working as the Brand Director at tails.com since 2022. Prior to this, they were the Chief Marketing Officer at Taster, a leading European digital restaurant business from 2020 to 2022. At Taster, they built and led the global Brand & Marketing function, driving rapid growth across major European cities.

Before Taster, Ian served as Vice President Global Brand Marketing at Careem, an EMEA tech unicorn acquired by Uber in 2019. During their time at Careem from 2018 to 2020, they transformed the brand to support ride-hailing, payments, food delivery, and transportation services.

Ian also has experience working at PepsiCo, where they held various roles such as Head of Brand & Communications for the Cereals Portfolio in Western Europe & Sub-Saharan Africa, Head of Global Brands for Sub-Sahara Africa, Marketing Manager for beverages, snacking, innovation, and nutrition. Ian was responsible for leading marketing teams, brand strategy, and innovation for PepsiCo's portfolio of brands.

Prior to PepsiCo, Ian worked at Strategy& as an Associate in the Consumer Goods & Retail Practice from 2008 to 2010. Ian also had a short stint as a Summer Associate at Strategy& in 2007. Additionally, they worked at Deutsche Bank as Assistant Vice President in Credit Derivatives for the consumer, retail, leisure, and hospitality sectors from 2001 to 2006.

Ian started their career at Procter & Gamble as a Customer Business Development professional in 1999.

In summary, Ian Pate has a diverse career in brand management, marketing, and strategy, with notable roles at Taster, Careem, PepsiCo, Strategy&, Deutsche Bank, and Procter & Gamble.

Ian Pate pursued their education with a Bachelor of Business Science degree from the University of Cape Town from 1995 to 1998. During this time, they focused on subjects such as Economics, Corporate Finance, and Business Strategy. Following their undergraduate studies, Ian went on to obtain a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management between 2006 and 2008. Their MBA degree involved a comprehensive study of Marketing, Management & Organizations, as well as Entrepreneurship & Innovation.