Luke B. is a Strategic Innovation Specialist with extensive experience in service and product design. They have previously held roles such as Senior Service Designer at NEOM, where they facilitated strategic alignment across various teams, and as Head of Strategy & Innovation at 100 Shapes. Currently, Luke serves as the Transformation Strategy Lead at Tails.com, focusing on customer propositions. An optimistic leader, they excel at bridging the gap between brand purpose and customer needs, driving scalable product-market strategies across multiple industries. Luke holds a Bachelor of Communication Design and has collaborated with notable companies like AMP and Volkswagen Group Australia.
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