Tracey Britton

Head Of Range

Tracey Britton is an accomplished professional in product development and category management, currently serving as Head of Range at Tails.com since February 2025, focusing on sustainable pet food solutions. Previously, Tracey held the position of Head of Product at The Jamie Oliver Group from August 2023 to September 2024, overseeing product strategy and brand quality. With a strong background in commercial leadership, Tracey served as Commercial Director at Artisan du Chocolat Ltd and led Category Innovation at Sainsbury's, where significant product development strategies were executed for categories totaling £1.1 billion. Additional experience includes roles in product development at Bakkavor, Northern Foods, Tesco, and Sainsbury's, demonstrating a comprehensive expertise in various food sectors. Tracey graduated from the University of Nottingham - Nottingham Trent University between 1987 and 1990.

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