Soren West

Soren West is an accomplished executive and entrepreneur with extensive experience in the creative entertainment industry. Currently serving as Executive Vice President for the Middle East and North Africa at TAIT since November 2024, Soren also co-founded SIERRA WHISKEY in July 2019, focusing on growth in location-based entertainment and touring experiences. Soren established a creative entertainment and media company in January 2017, serving as CEO and Executive Producer. Additionally, Soren co-founded frame:work in June 2020, a community organization for creative video professionals. Previous roles include Founding Partner at BEAME LIGHTING from 2007 to 2016 and CEO of Atomic Design Inc from 1996 to 2016, providing innovative solutions for events and brand communications.