Taking the leap of faith during the pandemic, our founder Reshel resigned after 26 years in the travel industry and was ready to embarked on her life as a ‘tai tai’.

An avid social media enthusiast, she realises that there was a lack of an online community that caters to her, or women collectively known as ‘tai tai’, to share their interest, passion and knowledge. 

Thus the creation of her brain child – Taitaigram

Designed as an inclusive e-commerce site for all tai tais to have the space and freedom to interact, share knowledge and learn from one another, Taitaigram is the platform for a woman to develop and focus on herself.

Taitaigram

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