Joyce C.

Associate Product Director, Marketing Insights & Technology at Take-Two Interactive

Joyce C. is an experienced marketing and product management professional currently serving as the Associate Product Director of Marketing Insights & Technology at Take-Two Interactive since August 2019. In this role, Joyce C. oversees the Marketing Insights Product Team, collaborating with various labels such as Rockstar Games and 2K Games to lead and support the marketing technology stack. Prior to this position, Joyce C. held multiple roles at IBM from August 2016 to August 2019, including Senior Product Manager and Technical Product Manager in Marketing Technology, where responsibilities involved marketing analytics, media projection models, and paid media strategy across global geographies. Joyce C. earned a Bachelor of Science in Economics with concentrations in Business Analytics and Marketing Management from The Wharton School and completed a CORe Credential of Readiness at Harvard Business School Online.

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