Anna Lysovets

Takeads is a cookie-free and privacy-focused native advertising platform. Using unique insights into user interests and preferences, Takeads serves users with effective contextual brand messaging without the use of private data such as gender, age or location. Currently, the platform features more than 35,000 trusted publishing partners and 120,000 advertisers. Its mission is to bring a new, higher quality of advertising to users, while respecting their privacy and browsing experience. - Takeads focuses on contextual targeting. It analyses a page’s content to determine the points of interest of the people who visit it. It then offers only targeted advertising messages that resonate with those users and their interests. - Takeads is an entirely cookieless and privacy-first platform that brings a user-centric approach to native advertising - Active in over 10 countries across three continents (USA, Europe and Asia), Takeads is already prepared for the blocking of tracking and 3rd-party cookies that Google, Apple and Mozilla announced for next year, in compliance with GDPR rules - Contextual actions still allow for the very precise matching of advertising to the interests of a given user at a given moment, and native formats allow for the delivery of advertising messages without arousing irritation through aggressive banners Takeads already delivers millions of valuable and purchase-leading clicks daily, helping its partners to access new revenue streams while avoiding content-disrupting advertising strategies - The network functions according to brand safety standards, focusing on dwell rates and keeping banner blindness and ad-irritation levels to a minimum