André Wicher

André Wicher is an experienced marketing and growth executive currently serving as Head of Marketing at Tako, where they lead brand positioning, demand generation, and category narrative for AI-driven B2B solutions in Brazil. Previously, André held leadership roles at companies such as Caf, Movidesk, and Doctoralia, managing demand generation efforts and customer acquisition across multiple markets, including Latam, the US, and Europe. They possess a robust background in developing and executing multi-channel marketing strategies, optimizing conversion funnels, and leading international teams. André earned a degree in Information Systems from the Universidade de São Paulo.