Yahya A.

Yahya A. has a diverse work experience spanning various industries and roles.

Yahya started their career at PT ROKI Indonesia in 2012, where they worked as a Project Management Specialist. During their tenure, they managed the implementation of an information system to improve business efficiency. Yahya also oversaw product quality, cost, and delivery reporting to the Head Office in Japan.

In 2017, Yahya joined The Kraft Heinz Company as a Trade Marketing Analyst. Yahya led the implementation of an information system and application-based merchandising and sales promoter, resulting in an 80% improvement in trade marketing execution effectiveness. Yahya was responsible for managing marketing and commercial projects, including training initiatives to build a tech-driven workforce.

Yahya briefly worked as a Liaison Officer at Indonesia5 Communications in 2018 before joining the Asian Games 2018 as a Guest Experience Manager. Yahya then joined Eatsy Technologies as a Brand Ambassador for a short period.

In 2020, Yahya worked as a Digital Strategist at vivo, where they collaborated with the Marketing director and agency to revamp the VIVO Club Indonesia website. Yahya also developed brand messaging for community outreach and engagement, resulting in significant member reactivation and new user acquisition. Yahya designed channel experiences to improve user traffic within the community.

Yahya also had a short stint as a Copywriter at LIXIL Asia in 2020.

In 2021, they joined Shortlyst AI as the Head of Marketing, directing go-to-market strategies and brand communication to establish the company as the top SaaS prospecting platform in the region. Yahya identified automation software applications to improve business efficiency.

Yahya's most recent position is at Mekari, where they initially served as a Growth Marketing Lead before transitioning to the role of Product Marketing Manager in July 2022.

Throughout their career, Yahya has demonstrated expertise in marketing, demand generation, brand communication, and project management.

Yahya A. completed their Bachelor of Applied Science in Management Information Systems at Pranata Indonesia from 2014 to 2017. Yahya went on to pursue a Professional Degree in Marketing/Marketing Management, General at NUS Business School starting in 2021. Currently, they are enrolled in a Professional Degree program in International Marketing at the University of Illinois Urbana-Champaign, which they started in 2023. In addition to their academic qualifications, Yahya also holds certifications in "Digital Marketing: Strategies, Models and Frameworks" from the National University of Singapore, obtained in November 2021, and "Advanced Open Water Diver" from PADI, obtained in May 2018.