Katie Ball

Katie Ball is an accomplished marketing leader with over 12 years of experience in driving brand growth and innovation. Currently serving as the Head of Marketing at SXSW London, Katie has previously held significant roles at Klarna, where they led seven teams and developed a global media strategy that increased revenue by 43% year-over-year. Additionally, Katie's experience includes managing promotions at Bookatable by Michelin and shaping impactful campaigns at Microsoft, where they honed their skills in storytelling and strategic marketing. An advocate for continuous learning, Katie has pursued further education in business leadership and digital marketing, complementing their extensive expertise in partner and digital marketing strategies.