Alaa Ismail

Tamara is MENA’s leading payments innovator, focused on providing a seamless experience for merchants and customers through fair and transparent financial solutions. The company’s flagship Buy Now Pay Later platform lets shoppers split their payments online and in-store with no interest and no hidden fees. Tamara was founded in Riyadh, Saudi Arabia in late 2020 by serial entrepreneur Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Al Babtain. It has since grown to more than 200 employees in offices around the world in KSA, UAE, Germany and Vietnam. The company’s $110 million Series A round in 2021 - led by Checkout.com - broke records as the largest-ever in the Middle East and to date it has raised $216 million in equity and debt. Tamara has over 3 million customers and more than 4,000 partner merchants including leading global and regional brands like IKEA, SHEIN, Adidas, Namshi and Jarir plus local SMEs.