Melda Çeti̇n

Melda Çetin currently serves as the CEO of TAMİ - Garanti Payment & Electronic Money Services Inc. since July 2022. Prior to this role, Melda spent nearly 12 years at Garanti BBVA Payment Systems in various capacities, including Head of Affluent Products, where responsibilities included managing P&L and communication, as well as overseeing the affluent credit cards product portfolio. Earlier experience includes roles at Turkcell, where Melda was involved in trade marketing, pricing strategy, and financial analysis. Melda holds a Bachelor's degree in Economics from Galatasaray University, along with additional studies at the University of Paris I: Panthéon-Sorbonne and Bahcesehir University.