We bring brand promises to life through the science of customer experience working in tandem with the art of brand.

Consulting

Tandem Theory

Tandem Theory's headquarters in Dallas, TX, United States

Tom Millweard

Maggie Lucas

Sarah Drew

Michael Sitarzewski

Mike McCartin

David Lyon

The Leadership Team at Tandem Theory is responsible for steering the strategic direction of the company, ensuring alignment between customer experience and brand execution. They foster collaboration across departments, leverage data-driven insights, and drive innovation to enhance client services and creative solutions, ultimately delivering on brand promises and elevating the overall customer journey.

Leadership Team

The Client Services team at Tandem Theory is dedicated to managing and enhancing client relationships to ensure that brand promises are effectively translated into exceptional customer experiences. By collaborating closely with clients and internal teams, they strategize and implement solutions that align with the company's mission, ensuring that every interaction reflects the art of branding and the science of customer satisfaction.

Client Services

The Email and Digital Marketing team at Tandem Theory is dedicated to crafting compelling email campaigns that resonate with customers and elevate brand experiences. Utilizing a blend of creative storytelling and technical expertise, the team designs, develops, and executes targeted email strategies that drive engagement and conversion. Through rigorous testing and analytics, they continuously optimize campaigns to ensure that brand promises are effectively communicated and brought to life in the digital space.

Email and Digital Marketing

The Media and Strategic Planning team at Tandem Theory plays a pivotal role in aligning brand messaging with customer experience. By leveraging data-driven insights and strategic media placements, the team crafts effective campaigns that resonate with target audiences, ensuring that brand promises are not only communicated but experienced authentically. Their collaborative approach integrates both art and science to maximize impact and drive brand loyalty.

Media and Strategic Planning

The Data and Analytics team at Tandem Theory leverages data-driven insights to enhance customer experience and drive brand success. Composed of skilled professionals, the team analyzes customer behavior, optimizes digital strategies, and develops analytical models, ensuring that brand promises are effectively brought to life through targeted, informed decision-making.

Data and Analytics

The Creative and Design team at Tandem Theory focuses on integrating visual artistry with user-centric design to enhance brand experiences. They collaborate on digital content, oversee the aesthetic direction of projects, and ensure that every design element aligns with the company’s mission of harmonizing brand promises with customer experiences.

Tandem Theory

Org chart

Teams

Leadership Team

Client Services

Email and Digital Marketing

Media and Strategic Planning

Data and Analytics

Creative and Design

Offices

Tandem Theory

Org chart

Teams

Leadership Team

Client Services

Email and Digital Marketing

Media and Strategic Planning

Data and Analytics

Creative and Design

Offices

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