Tangent is a revenue-intelligence consultancy that helps subscription apps maximize monetization through data-driven paywall and lifecycle marketing design. Founded by Vahe Baghdasaryan, the company has analyzed and tested over 10,000 paywalls, driving more than $50M in incremental revenue for leading apps including NGL, Photo Vault, Praktika AI, Queue, and Cardstock.

Our approach blends behavioral economics, creative testing, and data science to deliver measurable results — from ARPU uplifts of up to +62.5% to sustained 5–15% quarterly revenue growth.

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