Donna Danielson

Donna Danielson has extensive experience in the field of marketing and business development. Donna began their career in 1993 as a Marketing Director at Kravco Company, where they focused on customer service programs, special events, and decor design. During their time there, they successfully managed the marketing budget and received two MAXI nominations from the International Council of Shopping Centers.

In 1997, Donna joined The Rouse Company as a Marketing Director, where they initiated the first corporate frequent shopper program in the South Jersey area. Donna also implemented marketing initiatives to enhance the center, drive traffic and sales through events, mall communications, and event sponsorships. Additionally, they developed a redevelopment campaign for center expansion.

Donna then moved on to Charming Shoppes in 2002, where they served as the Community Relations coordinator. Here, they coordinated philanthropic endeavors and regional events for three divisions of the company. Donna also implemented local events and regional media strategies.

In 2004, Donna held the position of Marketing Director at The Mills Corporation, where they developed marketing communications plans to increase website traffic while maintaining consistent messaging. Donna executed events and programs to drive traffic and sales and managed public relations and media relations.

Donna's next role was as the Director of Marketing & Business Development for Simon Property Group at Franklin Mills, starting in 2004. Donna'sresponsibilities included developing marketing and advertising communications plans to support brand awareness and company objectives. Donna also handled social media implementation and communication, as well as public relations and media relations.

Most recently, Donna worked at Tanger Outlets as the General Manager, starting in 2012. Donna oversaw the overall operations and management of the outlet center. In 2021, they transitioned into the role of Sr. Corporate Security Program Manager.

Throughout their career, Donna has demonstrated their expertise in marketing, communications, events, and public relations.

Donna Danielson completed their college preparatory studies at Pennsauken High School from 1982 to 1985. Following this, they attended Stockton University from 1987 to 1989, earning a Bachelor of Arts degree in Business with a focus on Marketing.