Kristy Ayala

Kristy Ayala is a seasoned marketing professional with extensive experience in demand generation and digital marketing strategies across various B2B technology companies. Currently serving as Sr Director of Demand Generation at Tanium, Kristy oversees a substantial annual demand generation budget while leading integrated marketing programs that enhance buyer engagement and optimize conversion rates. Previous roles include Vice President of Demand Generation at ReliaQuest and Senior Director of Digital Marketing at ConnectWise, where Kristy demonstrated a strong ability to drive pipeline growth and implement successful account-based marketing initiatives. Kristy's expertise encompasses a wide range of marketing disciplines, including content strategy, MarTech solutions, and revenue forecasting, supported by an MBA in Marketing from the University of South Florida.