Mark Zahar

Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.