Gemma Barfi

Gemma Barfi is an experienced PR professional currently serving as the PR Director for EMEAI at Tapestry, overseeing PR, influencer, and celebrity strategies for the brands Coach, Kate Spade, and Stuart Weitzman since August 2020. Prior to this role, Gemma held various positions at Coach, including Senior PR Manager for EMEIA and LATAM, where responsibilities encompassed driving communications strategies and enhancing brand visibility. Earlier experience includes PR Executive at Harrods, where extensive media exposure was achieved for fashion accessories and fine jewellery, and roles at Myla, Burberry, and Patrick Cox, demonstrating a strong foundation in international PR and brand management. Gemma holds an MBA in Finance, Business and Management from Cass Business School and a BA (HONS) in Fashion Management from the London College of Fashion.