Iris Qiu

Iris Qiu is a marketing professional with a strong background in paid search and affiliate marketing, currently serving as the Manager of Paid Search & Affiliate for Kate Spade at Tapestry since December 2021. In this role, Iris oversees the relationship with the Paid Search Agency, collaborates with marketing partners to enhance e-commerce performance, and leverages audience targeting for customer personalization. Prior to Tapestry, Iris held positions as Assistant Marketing Manager at W Concept USA Inc., where responsibilities included managing Google Adwords and Bing campaigns, and also served as a Marketing Associate and Intern at various organizations. Iris holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Science in Sociology from Sun Yat-sen University.