Jeremy Shaffer is the Director of Product Analytics & Tagging at Tapestry, where they focus on statistical significance and the importance of aligning metrics with business objectives. With a diverse background in digital marketing, they have led teams and executed numerous interactive marketing campaigns across various platforms. Jeremy's previous roles include Senior Manager of Tagging & Analytics Data Governance at Tapestry and Manager of Digital Commerce Analytics at Kontoor Brands, among others. They hold a Bachelor's Degree in Marketing and International Business from Appalachian State University and an MBA from Wake Forest University School of Business. Jeremy is certified in Google Analytics, Google Tag Manager, and Google AdWords.
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