James S.

James S. is a seasoned digital and customer strategist with extensive experience in the ecommerce and digital marketing sectors. Currently serving as Chief Digital & Customer Officer and Board Director at Tapi Carpets & Floors since April 2019, James has played a pivotal role in the company's growth to become the UK’s preferred flooring retailer. Prior to this, James held multiple senior digital roles at Digitail Limited, Holland & Barrett, Dunelm, Lakeland, and WWRD Holdings Limited, where notable achievements included significant sales growth and enhancement of online presence. James's educational background includes advanced studies at The Manchester Metropolitan University and The Institute of Direct and Digital Marketing, complemented by a strong foundation in marketing from CIM and the University of Derby.