Addy Ruth is a Lead UX Designer at Target, specializing in automation and user experience for proprietary software within mid-mile warehouses. With a background as a graphic designer and a focus on UI/UX, Addy has held significant positions, including Lead UI/UX Designer at SymphonyAI Sensa and UI/UX Lead at Redwood Logistics. Additionally, Addy serves as a mentor at SXSW, guiding industry professionals and aspiring designers in optimizing their user experiences. Addy holds a Master of Science in Information Technology and a Bachelor's in Web Design and Interactive Media.
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