Amanda Potter

Director of Brand Activation

Amanda Potter is the Director of Brand Activation at Target, where they lead initiatives that align brand objectives with business goals and guest needs. With a diverse background in retail management and marketing, Amanda previously held roles such as Senior Brand Manager at Target and Store Manager at Payless ShoeSource. They have developed expertise in managing complex projects, enhancing customer experiences, and driving efficiency through innovative packaging strategies. Amanda earned a BS in Retail, Merchandising, and Management from the University of Wisconsin-Stout and holds a Mini Master of Marketing Management from the University of St. Thomas.

Location

Minneapolis, United States

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