Benjamin Schuster is currently a Principal Product Designer at Target, leading the vision for Store Mode to enhance customer experiences by integrating digital and in-store data. With over 16 years of expertise in user-focused product design, Benjamin has previously contributed to major projects like Same Day Delivery and the redesign of Best Buy’s mobile app, which significantly increased revenue and app ratings. As a co-founder of Pryes Brewing Company and Wildernest Cabins, Benjamin has demonstrated entrepreneurial spirit alongside a commitment to innovation, evidenced by participation in multiple Google Ventures Design Sprints and leadership in Target Innovation Week. Benjamin holds a Bachelor of Fine Arts degree from the Minneapolis College of Art and Design, specializing in interaction design and motion graphics.
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