Chelli Rimer has extensive experience in brand marketing and management within the sports and hospitality industries. Currently serving as a Service and Engagement Leader at Target since May 2025, Rimer previously held the role of Executive Host at MGM Resorts International from October 2021 to November 2025. Rimer's background includes significant positions such as Brand Marketing Manager at Halliday's Winery and Olde Dutch Mill Golf Course, and Product Manager for Competitions & CRM with New Zealand Rugby, overseeing branding and sponsorship for major rugby competitions. Earlier career highlights include Marketing/Brand Manager for the Wellington Rugby Football Union and Senior Account Manager at Mission Hall Creative, where Rimer managed diverse marketing projects across various media. Rimer also has experience as a Studio Manager at CommArts Design and a Communications Advisor at Hyperactive New Media. Educational background includes studies at The Art Institutes and Victoria University of Wellington.
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